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Your Exhibitors are Begging You To Stop Hosting Virtual Events (And You Aren’t Listening)
Your Exhibitors are Begging You To Stop Hosting Virtual Events (And You Aren’t Listening)
Virtual events are here to stay, but if organizations don’t start listening to exhibitors then they may find themselves competing with the same people they once counted as customers.
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Virtual Events Do Not Drive Exhibitor ROI, But Can They?
Virtual Events Do Not Drive Exhibitor ROI, But Can They?
I recently saw a question posed on a forum asking if virtual events work for providing exhibitor ROI and satisfaction. There were many virtual vendors who responded with a resounding YES! As I reviewed their answers, they all seemed to tout a similar solution; one that I’ve seen and worked with firsthand during my days as an association strategist before starting CampfireSocial. Many of these virtual event companies offer sophisticated technologies, ease of scheduling, or embed an algorithmic underpinning and I have my favorites. They do a phenomenal job at delivering scheduled content to an audience and tracking who attends each session. However, they all fall short in providing vendors a virtual experience that rivals their on-site experiences. The amazing part is that they all fall short on this metric consistently and formulaically.
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CampfireSocial's Secret Sauce
CampfireSocial's Secret Sauce
Erica Bishaf was recently interviewed by the B2B Founder Podcast where she shared the CampfireSocial journey and our product philosophy
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6 Reasons Why You Want to Work with a Startup
6 Reasons Why You Want to Work with a Startup
A former colleague recently asked me how she could foster a startup culture on her team. As I thought about this, I realized that it all comes down to encouraging the same qualities that define strong startups. Here is what I shared…
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WANT TO LEVERAGE YOUR BRAND TO CREATE AN OMNICHANNEL PRESENCE? Take a tip from Disney.
WANT TO LEVERAGE YOUR BRAND TO CREATE AN OMNICHANNEL PRESENCE? Take a tip from Disney.
(Published in Trade Show Executive_May 2021) Marketing used to be simple: Focus on mass appeal, a prominent in-aisle presence, and you were well on your way to a successful campaign. Success today requires navigating a myriad of different channels to find customers where they are, whether it be traveling to a meeting or sitting at home. And those customers are increasingly demanding that brands offer them a personalized experience.
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