Virtual Events Do Not Drive Exhibitor ROI, But Can They?
I recently saw a question posed on a forum asking if virtual events work for providing exhibitor ROI and satisfaction. There were many virtual vendors who responded with a resounding YES! As I reviewed their answers, they all seemed to tout a similar solution; one that I’ve seen and worked with firsthand during my days as an association strategist before starting CampfireSocial. Many of these virtual event companies offer sophisticated technologies, ease of scheduling, or embed an algorithmic underpinning and I have my favorites. They do a phenomenal job at delivering scheduled content to an audience and tracking who attends each session. However, they all fall short in providing vendors a virtual experience that rivals their on-site experiences. The amazing part is that they all fall short on this metric consistently and formulaically.