Organizations should be tapping into macro trends to better understand how to serve their members, show attendees, and exhibiting partners.

Prioritizing innovation is the best investment a tradeshow or association can make.

Virtual events are here to stay, but if organizations don’t start listening to exhibitors then they may find themselves competing with the same people they once counted as customers.

I recently saw a question posed on a forum asking if virtual events work for providing exhibitor ROI and satisfaction. There were many virtual vendors who responded with a resounding YES! As I reviewed their answers, they all seemed to tout a similar solution; one that I’ve seen and worked with firsthand during my days as an association strategist before starting CampfireSocial. Many of these virtual event companies offer sophisticated technologies, ease of scheduling, or embed an algorithmic underpinning and I have my favorites. They do a phenomenal job at delivering scheduled content to an audience and tracking who attends each session. However, they all fall short in providing vendors a virtual experience that rivals their on-site experiences. The amazing part is that they all fall short on this metric consistently and formulaically.

Erica Bishaf was recently interviewed by the B2B Founder Podcast where she shared the CampfireSocial journey and our product philosophy