4 Community Email Invitation Best Practices

There are approximately 2.7M LinkedIn groups available to their over 900M members. This means that just about anyone who uses LinkedIn can find topical groups that match their interests whether it be professional or otherwise. They’ve done a great job at capturing their members’ attention…oh wait, they’ve actually done a great job at capturing your customers’ attention.

Those organizations and Customer Success departments who prioritize community-building often see higher NPS scores due to the inherent loyalty that comes with tying your brand to your customers in a meaningful way.

Community-led growth strategies are a powerful tool to prevent customer attrition, increase NPS, entice brand loyalty, and even encourage increased spend/incremental purchases. This blog highlights the secrets to success and examples of how leading brands have leveraged community-led growth strategies to achieve unparalleled ROI.

The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. Tune in to listen to Erica Bishaf, Founder & CEO of CampfireSocial and Will Curran of Endless Events talk about the power of embedding a professional networking experience into events and how to monetize them.

Data ownership is critical to properly tap into the hearts & minds of your customers.

You can use your strategic plan as your True North to vet digital tools and technologies.

Navigate the differences between digital marketplaces, communities, & social commerce platforms and when to tap into each option.

Communities can be powerful when designed to reflect the evolving needs & behaviors of your constituents and your organization.

Organizations should be tapping into macro trends to better understand how to serve their members, show attendees, and exhibiting partners.

Prioritizing innovation is the best investment a tradeshow or association can make.

Virtual events are here to stay, but if organizations don’t start listening to exhibitors then they may find themselves competing with the same people they once counted as customers.

I recently saw a question posed on a forum asking if virtual events work for providing exhibitor ROI and satisfaction. There were many virtual vendors who responded with a resounding YES! As I reviewed their answers, they all seemed to tout a similar solution; one that I’ve seen and worked with firsthand during my days as an association strategist before starting CampfireSocial. Many of these virtual event companies offer sophisticated technologies, ease of scheduling, or embed an algorithmic underpinning and I have my favorites. They do a phenomenal job at delivering scheduled content to an audience and tracking who attends each session. However, they all fall short in providing vendors a virtual experience that rivals their on-site experiences. The amazing part is that they all fall short on this metric consistently and formulaically.

Erica Bishaf was recently interviewed by the B2B Founder Podcast where she shared the CampfireSocial journey and our product philosophy

A former colleague recently asked me how she could foster a startup culture on her team. As I thought about this, I realized that it all comes down to encouraging the same qualities that define strong startups. Here is what I shared…

(Published in Trade Show Executive_May 2021) Marketing used to be simple: Focus on mass appeal, a prominent in-aisle presence, and you were well on your way to a successful campaign. Success today requires navigating a myriad of different channels to find customers where they are, whether it be traveling to a meeting or sitting at home. And those customers are increasingly demanding that brands offer them a personalized experience.

Thriving and leading in a digital-first world requires constant learning and adaptation.

I was reviewing the latest CEIR report on global virtual event trends. What stood out to me is that there are many tactics that have been used to create ROI in the short-term virtual event space, but what the article doesn't talk about is just how much more powerful these tactics can be when leveraged for longer periods of time and how to do so.

Matchmaking needs a makeover.

The word serendipity often conjures up a thought of romantic love...the “meet-cute” in a movie or the moment when a character, despite mistakes or flaws, ends up with the person the audience is rooting for them to find the whole time. The same power of that serendipitous moment can be found in business, too. (It may be a little less big-screen worthy, we admit)

We love checking Facebook to see our friends’ baby photos, visiting Yelp to see others’ opinions on a new restaurant, or scrolling through LinkedIn to interact with our professional contacts. But mainstream social media can only scratch the surface when it comes to giving us the information we actually need to effectively move through and be successful in the business world.

Bit by bit, they’re creeping back on the schedule. Organizers of trade shows, gone virtual or cancelled temporarily thanks to the pandemic, are starting to plan for a return in the fall. But what’s an industry community supposed to do in the meantime to maintain relationships, build new ones and forge paths for the next great deal?

Here’s a tough realization: Vendors are the backbone of the trade events industry and yet we don’t engage with them enough to provide a return on their investment.

Who do you sit with? Welcome to our campfire.