To engage members, many associations turn to a community platform and to engage corporate partners they turn to a marketplace.
Here's the problem with this thinking:
Community engagement and commercial conversion are currently siloed, but they go hand-in-hand. Let's look at what happens on the trade show floor. Corporate brands and attendees meet, learn collectively, and conduct commerce. Oftentimes educational programming leads to brand exploration & networking.
Brands, members, and show attendees are all demanding a meaningful digitized experience that allows for networking, content sharing, and commercial opportunities. A new model exists, called social commerce, which brings these three aspects together to delight all your stakeholders.
I recently had the pleasure of joining Dave Coriale from Delcor Technology Solutions on his podcast, Reboot IT where we navigated the differences between digital marketplaces, communities, & social commerce platforms and when to tap into each option as an engagement tool. Tune in and take a listen!
Written By: Erica Bishaf, Founder & CEO of CampfireSocial
CampfireSocial is a private, branded social network and commerce solution (social commerce) that provides organizations 365/24/7 access to their stakeholders while creating a modern member, subscriber, attendee, and exhibiting partner experience that is monetizable to ultimately own the voice of their industry. Our solution takes the interconnectivity of community, content, & commerce and digitizes the experience.
We help organizations:
- Diversify revenue with a monetizable platform
- Provide relevance, especially ROI among exhibiting partners
- Learn more about their stakeholders with behavioral and social listening data & business intelligence
- Create a modern member and attendee experience
CampfireSocial also offers engagement consulting to better tap into the needs of your members, show attendees, and exhibiting partners. Contact our strategy team at email@example.com to learn more.