Tips

Data ownership is critical to properly tap into the hearts & minds of your customers.

You can use your strategic plan as your True North to vet digital tools and technologies.

Navigate the differences between digital marketplaces, communities, & social commerce platforms and when to tap into each option.

Communities can be powerful when designed to reflect the evolving needs & behaviors of your constituents and your organization.

Organizations should be tapping into macro trends to better understand how to serve their members, show attendees, and exhibiting partners.