Peer to Peer Roundtables - The May/June Lineup

Thriving and leading in a digital-first world requires constant learning and adaptation.

Join the leaders of CampfireSocial, the industry-specific social network and e-commerce platform, for a series of intimate roundtables that will offer attendees the opportunity to dig deeper into key facets of the professional digital world, provide and foster riveting, organic engagement beyond the life of your hybrid or live event, and learn valuable lessons and best practices first-hand from peers and industry leaders.

CampfireSocial is proud to facilitate and offer these discussions with the goal of offering new perspectives and intimate, guided conversation with industry peers.

In these virtual roundtables, all we ask is that you bring an open mind - and we’ll provide the rest. There’s no homework required, and we’ll even buy you a coffee (a Starbucks gift card, to be exact) to enjoy during our chat.

So what are you waiting for? Email to register.  Roundtables will be limited to 10 participants.  Based on the waitlist, we will open up additional dates.

Creating “Campfires” in a Digital World

What’s the secret ingredient to having real conversations that result in new learnings, connections and opportunities when so much of our interaction is no longer face-to-face? In this roundtable we will explore how we can not just have richer conversations with buyers, sellers or colleagues, but learn specific methods to create a “spark” that leads to deeper and more fruitful conversations down the road. We call these engagements “campfires” and they’re invaluable to seeing results in whatever business you’re in.

Time and date: May 4 at 12 p.m. ET

Moderator: Erica Bishaf, Founder

Email to register

Look Who’s Talking: Social Listening Data & Business Intelligence Metrics Your Organization Needs to be Collecting

Industry leaders in this roundtable will explore how data and metrics are being used today, what’s not yet being considered, and what’s to come in the world of data analytics that can inform growth in the trade industry landscape.

Time and date: May 11 at 12 p.m. ET

Moderator: Steve Gebhart, CIO

Email to register

Boss Talk: Owning the Voice of Your Industry

This roundtable is geared for those in leadership roles who are looking to take their association or trade organization to the next level.  Attendees will learn how to maximize their impact by learning to harness the power of their respective member groups, learning what’s most important for them, and using that information to create a loyal following that will allow you to grow your member base and generate more revenue outside of traditional dues and event-based monetization strategies.

Time and date: May 18 at 12 p.m. ET

Moderator: Erica Bishaf, Founder

Email to register

Engagement That Lasts: What Users Want in Your Industry Community

In this roundtable discussion, we’ll discuss popular community platforms, benefits of these communities for trade groups and associations, and how they can work most effectively to grow engagement. You’ll also learn what users expect from a community and what will make communities most effective for your organization.

Time and date: May 25 at 12 p.m. ET

Moderators: Erica Bishaf, Founder & Lauren Hensley, Director of Customer Success

Email to register

Lessons from the It-Crowd: Learnings from Social Media Mavens

Ever wondered how other associations & event organizers succeed on social media? Want to know how they do it? Industry leaders will share their best practices on how to shine on LinkedIn, Facebook and Instagram - and how it can boost business - in this roundtable discussion. And participants will also get the opportunity to share practical tips to maximize exposure and generate conversation.

Time and date: June 1 at 12 p.m. ET

Moderator: Erica Bishaf, Founder

Email to register

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Meet the Author

Erica Bishaf

Founder & CEO

Erica Bishaf is an award-winning global brand strategist (24 years), market research professional, and a 2X tech startup founder. Her startup experience includes CampfireSocial, the private community & marketplace platform, and Pet Gotcha Day!, the immersive video platform for animal shelters. In addition to her passion for startups, she has worked for consumer-packaged goods companies such as Kraft, Nestle, Kimberly-Clark, the Illinois Lottery, and MillerCoors in a variety of roles encompassing global product innovation, package redesign, brand equity, shopper & retail insights, and strategic planning. In 2015, Erica started her own consultancy where she led projects for startups, growth stage companies, Fortune 500, trade & professional associations, top 10 trade shows, and private equity firms that focused on building brand & communication strategies, strategic planning & workshop design, innovation, segmentation identification, UX/UI design, consumer journeys, A&U work, uncovering shopping & retail touchpoints, and more. Erica has also built teams from the ground up for three organizations. She enjoys bringing an entrepreneurial lens to her work to identify new opportunities for growth and using quantitative and qualitative methodologies plus financial data to accomplish her clients' goals. Her clients have said that 'Erica is a keen observer of human behavior who can translate observations into action and one who spurs others to better thinking and better results.' Erica can be reached at

Erica Bishaf
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